Lifeline Australia is a national charity dedicated to providing 24/7 crisis support and suicide prevention services to all Australians experiencing personal crises. The organization operates in the mental health and crisis intervention market, serving individuals who are overwhelmed, struggling to cope, or facing suicidal thoughts. Lifeline offers various channels for support, including phone calls, text messages, and online chat services, ensuring accessibility and confidentiality for those in need. The business model relies on donations, corporate partnerships, and community fundraising to sustain its operations and expand its reach. Lifeline also engages in advocacy, education, and research to shape the conversation around suicide and empower Australians to be suicide-safe. The organization generates revenue through donations, corporate training programs, and partnerships with national entities.

Keywords: crisis support, suicide prevention, mental health, 24/7 service, personal crisis, advocacy, education, research, corporate partnerships, community fundraising.