Like Family is an Australian-based platform that connects individuals in need of non-medical assistance and companionship with vetted support workers. The company primarily serves isolated Australians, including the elderly and those with disabilities, who require help with daily activities but do not need medical or personal care. The market it operates in is the non-medical support services sector, focusing on enhancing the quality of life for its clients through social interaction and practical help.

The business model is based on a marketplace approach where clients can create job ads specifying their needs, location, and timing. Support workers can then apply for these jobs, and clients can arrange a free Meet and Greet to ensure a good fit. Like Family makes money by charging a service fee on the transactions between clients and support workers. The platform also offers flexible work opportunities for support workers, who can choose jobs that fit their schedules and earn competitive hourly rates.

Keywords: non-medical assistance, companionship, isolated Australians, elderly support, disability support, vetted workers, marketplace platform, flexible work, social interaction, daily activities.