Mabaya operates as a leading Sponsored Product Ads platform in Europe, focusing on marketplaces and sellers. The company provides a technology-driven solution that allows for the customization of its system to meet specific client requirements. Mabaya's platform is designed for simple integration, offering both client-side and server-side options, and supports various mobile native apps without the need for an SDK. The platform emphasizes transparency by sharing all relevant data and performance reports with its users, ensuring that the ads served are relevant and helpful to shoppers through the use of advanced relevancy algorithms and user behavior analysis.

Mabaya serves a diverse range of clients, including marketplaces and sellers who seek to optimize their advertising strategies. The company operates in the digital advertising market, providing tools and methods for managing and engaging sellers. Its business model includes offering four types of campaign management options: self-service, managed campaigns, advanced self-service, and intuitive campaign management consoles. Mabaya generates revenue through these advertising services, which include automatic or manual bidding and keyword management.

Keywords: Sponsored Product Ads, marketplaces, customizable platform, transparency, relevancy algorithms, user behavior analysis, campaign management, digital advertising, integration options, mobile native apps.