Major League Soccer (MLS) operates as the premier professional soccer league in North America, providing comprehensive coverage of soccer-related news, scores, stats, and standings. The company serves a diverse audience of soccer enthusiasts, offering a range of digital content including live scores, highlights, and fantasy soccer. MLS operates in the sports entertainment market, primarily targeting soccer fans in North America. The business model includes revenue generation through advertising solutions offered via MLS Digital Properties, which provides 24/7 online advertising opportunities for brands aiming to reach a dedicated audience of sports fans. Additionally, MLS partners with Soccer United Marketing (SUM) to further engage passionate sports fans through unique, turnkey programs that leverage content, video, mobile, and social media. The company makes money through advertising, sponsorships, and partnerships, as well as ticket sales for live events.

Keywords: soccer, North America, digital content, live scores, advertising, sports fans, MLS, SUM, highlights, fantasy soccer.