Midnight Society is an innovative startup in the video game industry, co-founded by notable figures such as Dr Disrespect, Robert Bowling, Quinn DelHoyo, Sumit Gupta, and Ryan Thompson. The company is revolutionizing the traditional game development model by actively involving its community from the very beginning stages of game creation. This approach, termed "Zero Community," allows players to participate in testing and providing feedback on various game elements, such as reload times and recoil patterns, even before the first player-versus-player (PVP) sessions are launched.

Midnight Society primarily targets gamers who are passionate about competitive multiplayer experiences. By engaging this community early on, the company ensures that the games they develop are finely tuned to meet the expectations and preferences of their audience. This not only enhances player satisfaction but also builds a loyal customer base.

Operating in the highly competitive video game market, Midnight Society differentiates itself through its community-driven development process. This model not only fosters a strong connection with its players but also helps in creating games that are more aligned with what the market desires.

The business model of Midnight Society involves generating revenue through the sale of their video games, which are designed with significant input from their player community. Additionally, they may explore other revenue streams such as in-game purchases, downloadable content (DLC), and possibly subscription services, which are common in the gaming industry.

In summary, Midnight Society is a forward-thinking video game startup that leverages community involvement to create competitive multiplayer games. By flipping the traditional development model, they ensure that their products resonate deeply with their target audience, thereby driving both engagement and revenue.

Keywords: video games, startup, community-driven, multiplayer, competitive, development, innovation, engagement, feedback, gaming industry.