Mission operates in the health and wellness market, offering a range of 100% natural tea blends designed to enhance performance and wellbeing. The company targets high performers, including athletes and professionals, who seek healthier alternatives to traditional energy drinks and coffee. Mission's product line includes green tea, matcha tea, yerba mate, and rooibos, all free from sugar, preservatives, and synthetic additives. The business model is subscription-based, allowing customers to personalize their orders and delivery schedules through an online portal. Revenue is generated through recurring subscription fees, with flexibility for customers to edit, pause, or cancel their subscriptions at any time. Mission's commitment to quality and innovation has earned it accolades such as the Best Value Nutrition Drink of the Year for two consecutive years. The company leverages direct-to-consumer sales channels and emphasizes customer education through newsletters and informational content.

Keywords: natural tea blends, performance, wellbeing, subscription model, high performers, zero sugar, no additives, green tea, matcha, yerba mate.