Modash.io operates as an influencer marketing platform that provides brands with the tools to find, analyze, and monitor influencers at scale. The company serves marketing teams and brands looking to optimize their influencer partnerships by offering detailed audience demographics, performance metrics, and content insights. Modash.io operates in the digital marketing and advertising industry, focusing on influencer marketing. The business model is subscription-based, where clients pay for access to various tiers of services, including API integrations, data analytics, and content monitoring. Revenue is generated through these subscription plans, which vary based on the level of service and features required by the client. The platform allows brands to specify keywords, hashtags, mentions, or tags for influencers to use, and Modash collects the relevant posts, providing insights into who posted what type of content and compliance with ad disclosures. Additionally, the platform helps brands check the quality and vibe of content, compare popular posts to sponsored content, and filter influencers by audience location, age, gender, language, and fake follower rate. This enables brands to make informed decisions about their influencer partnerships and maximize their marketing efforts.

Keywords: influencer marketing, data analytics, audience insights, performance metrics, digital marketing, advertising, subscription-based, API integration, content monitoring, brand partnerships.