Mytraffic is a location analytics company that leverages dynamic and reliable traffic data insights to help businesses make informed decisions about physical locations. Operating primarily in Europe, Mytraffic serves a diverse clientele including retail chains, real estate investors, market researchers, and local authorities. The company’s SaaS platform offers comprehensive data on pedestrian and vehicle traffic, enabling clients to assess the potential of locations, optimize asset management, and develop effective leasing strategies. By providing real-time data on footfall, visitor origins, and consumer profiles, Mytraffic helps clients drive more traffic, generate additional revenues, and reduce risks. The business model is subscription-based, where clients pay for access to the platform and its data insights. This model ensures a steady revenue stream while providing clients with continuous updates and support.

Keywords: location analytics, traffic data, real estate, retail, market research, SaaS, footfall insights, asset management, leasing strategy, Europe.