Nearbuy Systems, operating in the retail analytics market, provides advanced in-store analytics solutions to enhance retail operations. Serving a diverse range of retail clients, the company leverages big data to deliver powerful insights into shopper behavior, traffic patterns, and store performance. Their core product suite includes tools for loss prevention, video monitoring, and real-time occupancy data, enabling retailers to optimize staff allocation, marketing strategies, and overall store operations. The business model is based on a subscription service, where clients pay for access to the analytics platform and its various features. Revenue is generated through these subscriptions, as well as through additional services such as custom analytics and consulting. Nearbuy Systems stands out by integrating online and offline shopping behavior data, providing a comprehensive view of the retail environment. This omnichannel approach helps retailers create a seamless shopping experience, both in-store and online.

Keywords: in-store analytics, shopper insights, traffic measurement, loss prevention, video monitoring, real-time data, retail optimization, omnichannel, big data, retail operations.