Needle operates in the ecommerce sector, providing a live chat service that leverages brand advocates, experts, and superfans to enhance customer interactions. The company's core product is a seamless live chat experience designed to convert online browsers into buyers by offering personalized and knowledgeable assistance. Needle primarily serves online retailers looking to improve their customer service and increase sales efficiency. The business model revolves around subscription-based services, where clients pay for access to Needle's chat platform and its network of brand advocates. Revenue is generated through these subscriptions and potentially through performance-based incentives tied to sales conversions.

Keywords: ecommerce, live chat, brand advocates, customer experience, sales conversion, online retail, personalized assistance, subscription model, customer service, sales efficiency.