Networked Insights, now known as audience.ai following its acquisition by American Family Insurance in January 2018, specializes in providing targeting data derived from Conversational Analysis. This data helps brands and agencies identify and understand their audiences both online and offline. By analyzing online conversations, the company can determine what audiences want, need, and how they feel about various topics. This allows clients to run more effective marketing campaigns using the technologies of their choice. Networked Insights serves a diverse range of clients, including major brands like Disney and Under Armour, and operates in the marketing and advertising industry. The business model revolves around selling data and insights that enable targeted marketing, thereby generating revenue through data services and consultancy.

Keywords: Conversational Analysis, Targeting Data, Audience Insights, Marketing Campaigns, Online Conversations, Data Services, Advertising, Brand Strategy, Audience Identification, Market Analysis.