Nimbbl is a fintech startup that offers an online payment solution designed to streamline the checkout process for businesses. The company operates in the digital commerce market, serving clients who wish to improve their online transactions. Nimbbl's primary offering is a one-click checkout experience, which aims to reduce shopping cart abandonment and increase conversion rates.

The company's platform integrates with various payment gateway aggregators such as Razorpay, PayU, Cashfree, Paytm, and CCAvenue, providing businesses with access to multiple payment options. This integration allows businesses to offer their customers a variety of payment methods, including the increasingly popular Buy Now Pay Later (BNPL) option. BNPL is a service that allows customers to purchase items immediately but pay for them over time, which can lead to increased sales for businesses.

Nimbbl also offers a unique UPI payment experience, which is optimized for mobile use and requires no coding. UPI, or Unified Payments Interface, is a real-time payment system that enables instant money transfer between banks. By offering this service, Nimbbl provides businesses with an easy and efficient way to receive payments.

In addition to its payment solutions, Nimbbl also offers educational resources such as articles, ebooks, and guides on topics like checkout processes, conversions, BNPL, and UPI. The company also has a referral program where businesses can earn from Nimbbl and its payment aggregator partners.

Nimbbl's business model is likely based on charging businesses a fee for using its platform and services. The company's focus on simplifying the payment experience in digital commerce positions it well for growth in the expanding e-commerce market.

Keywords: Nimbbl, fintech, one-click checkout, payment gateway aggregators, Buy Now Pay Later, UPI, mobile-optimized, digital commerce, payment solutions, referral program.