Ninjacart is a pioneering company in India's fresh produce supply chain sector. Leveraging cutting-edge technology, Ninjacart sources fresh produce from over 20,000 farmers and delivers it to 60,000 businesses, including retailers and wholesalers, across India. The company addresses significant challenges in the agricultural supply chain by streamlining processes, reducing waste, and ensuring timely delivery of fresh produce. Ninjacart operates through a network of collection centers, fulfillment centers, and distribution centers, ensuring efficient logistics and quality control. The business model is based on creating direct relationships between farmers and businesses, eliminating intermediaries, and thus providing better prices for farmers and fresher produce for businesses. Ninjacart generates revenue by charging a fee for the logistics and supply chain services it provides. The company primarily serves the agricultural market in South Indian cities but is rapidly expanding to new regions and categories.

Keywords: fresh produce, supply chain, technology, farmers, businesses, logistics, quality control, direct relationships, South India, agricultural market.