Okera is a cutting-edge startup that specializes in data access control and governance solutions, primarily serving large enterprises across various industries such as pharmaceuticals, healthcare, and apparel manufacturing. The company operates in the big data and data security market, which is increasingly critical as businesses handle vast amounts of sensitive information.

Okera's core offering is a platform that allows business users to manage data access down to the individual cell level. This granular control is unprecedented and provides companies with the ability to secure sensitive data more effectively. The platform also supports data discovery, automatically identifying and tagging sensitive information, which is crucial for compliance with regulations like GDPR (General Data Protection Regulation).

The business model of Okera revolves around a Software-as-a-Service (SaaS) approach. Clients subscribe to Okera's platform, which helps them manage and secure their data lakes—large repositories of data stored in their raw format. By enabling self-service analytics, Okera allows businesses to unlock the full potential of their data while ensuring compliance with data privacy laws and regulations.

Okera makes money through subscription fees for its platform. These fees are justified by the significant cost savings and risk mitigation the platform provides. For example, clients report saving millions of dollars annually in cloud service fees and data engineering costs, as well as billions in potential fines related to data privacy regulations.

In summary, Okera is a vital player in the big data and data security market, offering a unique solution that empowers businesses to manage and secure their data more effectively. The company's SaaS model ensures a steady revenue stream while delivering substantial value to its clients.

Keywords: data access control, data governance, big data, SaaS, data security, compliance, data lakes, sensitive data, self-service analytics, cost savings.