Param is a pioneering embedded finance service provider based in Turkiye, holding the distinction of being the first in the country to obtain an electronic money license in 2014. The company specializes in offering fully integrated financial solutions that connect all stakeholders across a trade chain, making financial transactions seamless and efficient. Param's platform includes a wide array of products and services such as ParamKart, which offers cashback rewards and favorable rates, and Otobil, a key fob for advantageous fuel purchases. The company serves a diverse clientele ranging from individual consumers to businesses, providing secure and uninterrupted payment solutions through its Virtual POS system. Param operates primarily in the financial technology market, leveraging its embedded finance capabilities to make life easier for everyone, everywhere. The business model revolves around transaction fees, cashback incentives, and partnerships with major retailers and service providers. By integrating various financial services into a single platform, Param ensures that its customers can make secure payments, earn cashback, and enjoy favorable transaction rates.

Keywords: embedded finance, electronic money, cashback rewards, secure payments, ParamKart, Otobil, Virtual POS, financial technology, Turkiye, integrated platform