Pelican Trading operates in the financial technology sector, providing a unique trading platform that integrates social interaction with trading functionalities. The company primarily serves retail investors and traders who are interested in spread betting and CFD (Contract for Difference) trading. Pelican Trading's platform allows users to chat with other traders, follow and copy their trades, and execute trades directly within the app. This social trading model aims to democratize trading by making it more accessible and educational for novice traders while providing advanced tools for experienced traders.

The business model of Pelican Trading is based on a freemium approach. Users can access basic features for free, while premium features and advanced tools are available through subscription plans. The company also earns revenue through partnerships with brokerage firms, who pay for the integration of their services into the Pelican platform.

Pelican Trading operates in a highly competitive market that includes other social trading platforms and traditional online brokers. However, its unique selling proposition lies in the seamless integration of social features with trading functionalities, making it a one-stop solution for traders who want to learn, interact, and trade all in one place.

Keywords: social trading, CFD trading, spread betting, retail investors, trading platform, financial technology, freemium model, brokerage partnerships, real-time trading, educational tools.