Pillar is a personal finance app designed to help individuals automate their savings, invest wisely, and gain financial education for long-term wealth building. The app primarily serves millennials and young professionals who are looking to manage their finances more effectively. Operating in the fintech market, Pillar offers a range of services including automated savings plans, investment portfolios, and educational content on financial literacy. The business model is subscription-based, with users paying a monthly fee to access premium features and personalized financial advice. Pillar generates revenue through these subscription fees and potentially through partnerships with financial institutions. The app aims to simplify the complexities of personal finance, making it accessible and manageable for its users.

Keywords: personal finance, automated savings, investment tools, financial education, fintech, millennials, subscription-based, wealth building, financial literacy, personalized advice.