Provenance.org is a pioneering company that leverages blockchain technology to provide transparency solutions for brands and retailers. Operating in the fast-moving consumer goods (FMCG) and beauty sectors, Provenance helps businesses build customer trust by making their products' origins, journeys, and impacts accessible and trustworthy. The company serves a global clientele, from Sydney to San Francisco, aiming to reduce risk and increase sales through enhanced transparency.

Provenance's business model revolves around offering a platform that enables brands to showcase the authenticity and sustainability of their products. By doing so, it empowers consumers to make informed purchasing decisions. The company generates revenue through subscription fees for its platform services, consultations, and additional transparency tools.

Provenance's market includes environmentally conscious consumers and businesses looking to differentiate themselves through transparency and sustainability. The company's vision is to create a network of honest businesses equipped with the tools to prove the most important aspects of their goods, from ingredient sourcing to environmental and social impact.

Keywords: blockchain, transparency, FMCG, beauty, sustainability, product traceability, customer trust, global market, subscription model, authenticity.