Proximic is a company that specializes in providing reliable measurement of cross-platform audiences using transformative data science and vast audience insights. The company serves clients in the media industry, including digital, linear TV, over-the-top (OTT), and theatrical viewership sectors. Proximic operates in the media analytics market, offering a comprehensive suite of tools for planning, transacting, and evaluating media across various platforms. The business model is based on providing data-driven insights and analytics services to media companies, advertisers, and marketers, helping them make informed decisions and optimize their media strategies. Proximic generates revenue through subscription-based services, custom solutions, and consulting fees.

Keywords: cross-platform, audience measurement, data science, media insights, digital media, linear TV, OTT, theatrical viewership, media analytics, advertising optimization.