Qwiki is a digital media company that allows users to create short, visually appealing movies with minimal effort. The platform primarily serves individual consumers who are looking to share their life experiences in a creative and engaging way. Operating within the digital media and social networking market, Qwiki offers a mobile application that simplifies the movie-making process by enabling users to produce high-quality videos with just one tap. The business model is likely based on a freemium approach, where basic features are available for free, and advanced functionalities or premium content are offered through in-app purchases or subscriptions. Revenue is generated through these premium services and possibly through partnerships and advertising. Qwiki's integration with Yahoo! suggests potential synergies in content creation and distribution, enhancing user engagement and expanding its market reach.

Keywords: digital media, mobile app, video creation, social networking, freemium model, user-generated content, creative tools, Yahoo integration, consumer-focused, visual storytelling.