Kayzen.io operates in the mobile advertising industry, providing enterprise-level software designed for app developers and their technology partners. The company specializes in enabling in-house programmatic buying for mobile user acquisition and retargeting. Kayzen.io's platform is engineered to optimize key performance indicators such as Cost Per Install (CPI), Cost Per Action (CPA), and Return on Ad Spend (ROAS). The software is integrated with major Mobile Measurement Partners (MMPs) and offers a transparent, real-time, and privacy-centric approach to mobile advertising.

Kayzen.io serves a diverse range of clients including app developers, media buyers, and agencies, helping them to cut out middlemen, reduce retargeting spend by 30-50%, and take control of their mobile advertising strategies. The business model is based on a tiered SaaS pricing structure, allowing for flexible and scalable solutions without setup fees or QPS limitations. The platform's modular design allows clients to deploy their own algorithms, bring their own data, and plug into APIs for automation.

Kayzen.io makes money through its SaaS subscriptions, offering quick setup and transparent pricing to meet the needs of its clients. The company aims to unlock massive scale, reaching up to 2 billion devices a day, and provides a suite of tools including a reach estimator and inventory discovery.

Keywords: mobile advertising, programmatic buying, user acquisition, retargeting, CPI optimization, CPA optimization, ROAS optimization, SaaS, in-house solutions, real-time advertising.