Refilled is a profits-for-purpose organization that provides low-sugar, all-natural beverages on tap, aiming to reduce plastic waste and CO2 emissions. The company serves environmentally conscious consumers and organizations looking to minimize their ecological footprint. Operating primarily in the sustainability market, Refilled leverages a unique business model where savings from reduced shipping costs of heavy water are passed on to customers. Revenue is generated through the sale of their beverages and the use of their app, which tracks plastic bottle savings and CO2 reduction. The app also features a global leaderboard for sustainability efforts, encouraging community engagement and competition. Customers can enhance their drinks with additional shots of caffeine, essential vitamins, or BCAAs. Refilled's offerings are Australian-made, free from artificial colors and sweeteners, and constantly evolving with new flavors.

Keywords: sustainability, low-sugar drinks, plastic waste reduction, CO2 tracking, app-based, community engagement, Australian-made, natural ingredients, cost-saving, environmental impact.