Rigor, founded in 2010 by Craig Hyde and David Cummings, specializes in digital experience monitoring, focusing on enhancing web performance for enterprises and digital leaders globally. The company operates in the digital experience monitoring market, providing tools that help clients ensure their websites and applications perform optimally. Rigor's business model revolves around offering software-as-a-service (SaaS) solutions, which clients subscribe to for continuous monitoring and performance insights. Revenue is generated through subscription fees, which vary based on the level of service and features required by the client. Rigor's clientele includes digital leaders, large enterprises, and web performance experts who rely on its tools to maintain and improve their digital presence. The company is committed to ethical decision-making and community involvement, supporting various non-profits and causes. Key features of Rigor's offerings include synthetic monitoring, real user monitoring, and performance analytics, all integrated seamlessly into clients' existing workflows.

Keywords: digital experience monitoring, web performance, SaaS, enterprises, synthetic monitoring, real user monitoring, performance analytics, subscription model, ethical decisions, community involvement.