Roamler is a dynamic startup that operates in the field of retail execution and data-driven insights. The company primarily serves clients in the Fast-Moving Consumer Goods (FMCG), Consumer Packaged Goods (CPG), retail, telecom, utilities, and real estate sectors. Roamler's core business revolves around providing in-store insights, activation, installations, repairs, and maintenance services.

Roamler leverages a unique business model known as mobile crowdsourcing. This involves using a network of independent contractors, often referred to as "Roamlers," who perform various tasks such as collecting data, executing in-store activities, and providing real-time insights. This model allows Roamler to offer flexible and scalable solutions to its clients, enabling them to optimize their field operations and gain valuable market insights quickly.

The company generates revenue by charging clients for the services provided by its network of Roamlers. These services include in-store audits, product placements, promotional activities, and technical installations. By offering detailed and timely insights, Roamler helps its clients make informed decisions, improve their market presence, and enhance operational efficiency.

Roamler has also expanded its capabilities through strategic acquisitions, such as the acquisition of Datlinq, which has strengthened its position in the Out Of Home (OOH) market. This expansion allows Roamler to offer a comprehensive dataset and an extended operational footprint across Europe, providing manufacturers with unparalleled insights and execution capabilities.

In summary, Roamler is a forward-thinking company that combines technology and a flexible workforce to deliver valuable retail execution and data-driven insights to a diverse range of industries. Its innovative approach and strategic growth initiatives position it as a key player in the market.

Keywords: mobile crowdsourcing, retail execution, data insights, FMCG, CPG, in-store audits, product placements, technical installations, operational efficiency, strategic acquisitions.