Sane operates as a social platform designed to foster self-expression, creativity, and the circulation of ideas. It serves individuals who are looking to explore new concepts, build digital gardens, and form meaningful connections. The platform combines personal knowledge management with the social networking effects, allowing users to write notes, collect references, and curate sources of inspiration. Sane aims to bring back the exploratory spirit of the early internet while reinventing blogging for the modern age. The business model is likely based on user engagement and possibly premium features or subscriptions, although specific revenue streams are not detailed. The market it operates in includes social media, personal knowledge management, and digital content creation. Sane makes money by leveraging its unique platform to attract users who value creativity and knowledge sharing.

Keywords: social platform, digital gardens, self-expression, creativity, knowledge management, social networking, blogging, early internet, idea circulation, meaningful connections.