ShoeFitter.io is a technology-driven startup that specializes in providing precise 3D foot scans and data analytics to the footwear industry. The company leverages advanced infrared sensor technology, similar to Apple's FaceID, to create millimeter-accurate scans of customers' feet. These scans are then stored and measured in the cloud, making them easily accessible for various applications.

ShoeFitter.io primarily serves footwear manufacturers, insole producers, and companies that offer size recommendation tools. By offering detailed foot scan data, ShoeFitter.io enables these businesses to craft personalized products, such as custom insoles, and gain valuable insights into customer preferences and needs. This helps reduce the rate of product returns, which can be both annoying and costly for businesses.

The startup operates in the broader market of footwear and wearable technology, focusing on enhancing user experience (UX) through its innovative app. This app allows end consumers to scan their feet effortlessly without any supervision, making the process user-friendly and efficient.

ShoeFitter.io's business model revolves around selling access to its extensive database of 3D foot scans and the insights derived from them. The company also offers a white-label solution, enabling brands to integrate ShoeFitter's technology seamlessly into their own platforms while maintaining their unique look and feel. Recently, ShoeFitter.io has expanded its product line by launching its own brand of custom insoles, further diversifying its revenue streams.

In summary, ShoeFitter.io combines cutting-edge technology with a focus on user experience to provide valuable data and insights to the footwear industry, helping businesses create better-fitting products and reduce returns.

Keywords: 3D foot scans, infrared sensors, custom insoles, footwear industry, data analytics, cloud storage, user experience, white-label app, personalized products, market insights.