Sigmoid is a data analytics company specializing in real-time ad analytics and optimization. The company serves both buy-side clients, such as buyers, DSPs (Demand-Side Platforms), and ad networks, as well as sell-side clients, including SSPs (Supply-Side Platforms) and ad exchanges. Operating in the digital advertising market, Sigmoid provides tools for efficient sales forecasting, trend observation, and bid optimization to maximize ad spends and revenue. Their core product, SigView, is used by leading ad platforms to analyze billions of ad impressions in real time, offering enhanced business intelligence and revenue-driven insights. Sigmoid's business model revolves around providing subscription-based access to their analytics platform, which allows clients to gain real-time access to their bid and auction data, enabling effortless ad hoc exploration and decision-making. By leveraging massive data sets, Sigmoid helps clients optimize their advertising strategies and improve overall performance.

Keywords: real-time analytics, ad optimization, bid strategies, revenue maximization, digital advertising, DSPs, SSPs, ad exchanges, business intelligence, data exploration.