StartEngine is a crowdfunding platform that operates in the financial technology sector. It provides a marketplace where startups and small businesses can raise capital from both accredited and non-accredited investors. The platform allows individuals to invest in a variety of opportunities, ranging from startups to collectibles.

The company's clients are primarily startups and small businesses looking for capital, and individual investors seeking to diversify their portfolios. StartEngine operates in the crowdfunding market, which has been growing rapidly due to changes in regulations that allow non-accredited investors to participate in startup funding.

StartEngine's business model is based on facilitating investments in startups and other businesses. It earns money by charging these businesses a fee for listing their investment opportunities on the platform. Additionally, the company also earns revenue from transaction fees when investments are made through the platform.

Investors can continue to invest in future rounds, hold on to their investments, or sell eligible securities on StartEngine’s trading platform. The platform also provides a referral program where users can earn cash bonuses for referring eligible startups to the platform.

In terms of regulations, StartEngine operates under Regulation A+ and Regulation Crowdfunding. Both regulations allow entrepreneurs to crowdfund capital investments from unaccredited and accredited investors. However, the amount that non-accredited investors can invest is limited based on their annual income or net worth.

Keywords: Crowdfunding, Startups, Small Businesses, Investment Platform, Accredited Investors, Non-Accredited Investors, Regulation A+, Regulation Crowdfunding, Financial Technology, Capital Raising.