Starts at 60 is a digital platform designed specifically for Australians aged 60 and over, offering a blend of news, lifestyle content, and e-commerce. The company serves the Baby Boomer demographic, providing them with relevant news, inspiring travel ideas, and exclusive online shopping deals. Operating in the digital media and e-commerce market, Starts at 60 leverages its large online community to curate content and products that meet the unique needs and interests of its audience. The business model revolves around generating revenue through advertising, affiliate marketing, and direct sales of products ranging from clothing and footwear to health supplements and gifts. By focusing on a niche market, Starts at 60 effectively monetizes its platform through targeted advertising and partnerships with brands that cater to the over-60 demographic.

Keywords: Baby Boomers, digital platform, e-commerce, news, lifestyle, travel, online shopping, community, advertising, affiliate marketing.