STAY operates in the serviced apartment sector, offering flexible and comfortable living spaces in iconic London locations. The company caters to a mobile workforce and fast-moving businesses that require both physical and mental space to thrive. STAY's apartments are designed to optimize sleep, productivity, and play, featuring smart and connected amenities. The business model revolves around providing short to medium-term accommodations with a focus on high-quality service and well-being. Revenue is generated through nightly rates, with special offers and discounts for extended stays. The company also has a sister brand, LABS, which provides customizable workspaces designed to enhance productivity and well-being.

Keywords: serviced apartments, flexible living, London, mobile workforce, productivity, well-being, customizable workspaces, short-term stays, consistent service, smart design.