Hawk
Date | Investors | Amount | Round |
---|---|---|---|
N/A | N/A | Angel | |
€4.0m | Early VC | ||
N/A | N/A | Early VC | |
* | €7.0m Valuation: €7.0m | Acquisition | |
Total Funding | AUD6.8m |
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Recent News about Hawk
EditTabMo operates in the digital advertising industry, focusing on providing a mobile-first advertising platform known as Hawk. This platform specializes in programmatic advertising, which automates the buying and selling of ad space, and extends its services to TV, audio, and out-of-home (OOH) advertising. The company serves a diverse range of clients, including advertisers, media agencies, and brands looking to optimize their advertising strategies across multiple screens and formats. TabMo's business model revolves around offering a comprehensive suite of tools that enable precise targeting, real-time bidding, and analytics to measure campaign performance. Revenue is generated through a combination of subscription fees for platform access and commissions on ad spend managed through their system. The market for TabMo's services is highly competitive, with a focus on innovation and technology to stay ahead. The company operates internationally, with offices in major cities like New York, London, Paris, Montpellier, and Cologne, allowing it to serve a global client base.
Keywords: programmatic advertising, mobile-first, TV ads, audio ads, OOH ads, real-time bidding, ad analytics, media agencies, global reach, digital marketing.