TAPPP operates in the sports entertainment market, providing prepaid streaming cards for major sports leagues such as MLB, NFL, and Hotstar. The company targets sports enthusiasts who prefer flexible viewing options without the need for long-term subscriptions. TAPPP's business model revolves around selling these prepaid cards through retail partners, allowing customers to access live sports content on a pay-as-you-go basis. This approach generates revenue through the sale of prepaid cards, which are then redeemed by users for streaming access. TAPPP's strategic partnerships with major sports leagues ensure a wide range of popular sports content, enhancing its appeal to a broad audience. The company also benefits from the growing trend of cord-cutting, as more consumers seek alternatives to traditional cable subscriptions.

Keywords: prepaid streaming, sports entertainment, MLB, NFL, Hotstar, flexible viewing, retail partners, pay-as-you-go, live sports, cord-cutting, strategic partnerships.