Terminus is a leading business-to-business (B2B) platform that specializes in Account-Based Marketing (ABM), a strategy that targets specific high-value accounts rather than broad market segments. The company operates in the B2B marketing and advertising industry, serving clients who aim to optimize their sales, marketing, and operations for better growth and revenue.

Terminus' business model revolves around providing a platform where businesses can integrate and enrich their first and third-party data. This allows clients to make informed decisions and optimize their strategies for success. The platform is designed to help businesses increase brand awareness, build and accelerate their sales pipeline, retain customers, and expand their customer base.

The company has been recognized as a leader in the ABM field by Forrester and Gartner, indicating its strong market position and credibility. Terminus generates revenue by charging clients for access to its platform and services, which are designed to deliver sustainable growth and a provable revenue impact.

In essence, Terminus is a trusted partner for businesses looking to align their sales, marketing, and operations efforts, offering a data-driven approach to decision-making and strategy optimization. It is committed to delivering a personalized, relevant buying experience for its clients' customers, and emphasizes the importance of collaboration within the go-to-market (GTM) team.

Keywords: Account-Based Marketing (ABM), Business-to-Business (B2B), Go-To-Market (GTM), Data Integration, Strategy Optimization, Sales Pipeline, Customer Retention, Revenue Growth, Personalized Buying Experience, Collaboration.