Fabulous is a behavioral science-driven app designed to help individuals build healthy habits and achieve their personal goals. The app serves a diverse clientele ranging from individuals seeking self-improvement to those with specific needs such as managing ADHD. Operating in the self-care and wellness market, Fabulous leverages scientific principles to offer a structured approach to habit formation. The business model is primarily subscription-based, offering users access to a variety of features including personalized coaching sessions, a comprehensive library of resources, and on-demand series available 24/7. Revenue is generated through subscription fees, with different tiers providing varying levels of access and support. The app's unique selling proposition lies in its evidence-based approach and the integration of real-time coaching to inspire lasting behavioral changes.

Keywords: behavioral science, healthy habits, personal goals, self-care, wellness, ADHD management, subscription-based, coaching, on-demand resources, evidence-based.