Toothsi is a startup operating in the dental health sector, specifically in the orthodontics sub-sector. The company offers a modern solution to traditional braces, providing clear teeth aligners to rectify teeth alignment issues. These aligners are transparent plastic trays that are custom-made to fit over a client's teeth and gradually shift them into the correct position over time. This process can take anywhere from six months to two years, depending on the complexity of the teeth alignment issue.

Toothsi's target clients are individuals seeking a more convenient and less noticeable alternative to braces. The company operates in a growing market, as more people are becoming conscious of their dental health and appearance.

Toothsi's business model is service-based. Clients can book a scan at home or visit one of the company's 20+ experience centres for a scan and orthodontist consultation. After this, the custom aligners are delivered to the client who then starts the treatment. The company offers both virtual and in-person monitoring and support throughout the treatment process.

Toothsi generates revenue through the sale of these aligner treatments. The cost of treatment varies depending on the complexity of the case, with payment options available on a monthly EMI basis.

Keywords: Dental Health, Orthodontics, Clear Teeth Aligners, Custom-Made, Home Service, Experience Centres, Virtual Monitoring, In-Person Support, Monthly EMI, Teeth Alignment.