Traeger Grills is a leading manufacturer of wood pellet grills, serving BBQ enthusiasts and professional chefs alike. Operating in the outdoor cooking market, Traeger offers a range of grills equipped with advanced features such as WiFire technology, which allows users to monitor and control their grills remotely via a mobile app. The company's business model revolves around the sale of high-quality grills and complementary products like all-natural hardwood pellets, which are designed to deliver consistent and flavorful results. Traeger generates revenue through direct sales on its website, retail partnerships, and a subscription-based model for premium content and recipes. The company also engages its community through the Traeger Pro Team, a group of expert BBQ pit masters and culinary influencers who share their knowledge and recipes. Traeger's market includes home cooks, outdoor enthusiasts, and professional chefs who seek to elevate their cooking experience with wood-fired flavor.

Keywords: wood pellet grills, WiFire technology, BBQ enthusiasts, hardwood pellets, outdoor cooking, mobile app control, professional chefs, Traeger Pro Team, premium content, culinary influencers.