Magnite, formerly known as Rubicon Project, operates as the largest independent sell-side advertising platform in the world. The company specializes in facilitating efficient and transparent ad transactions across various channels, including desktop, mobile, audio, and connected TV. Magnite serves a diverse range of clients, including publishers, app developers, and media companies, helping them monetize their content through programmatic advertising. The company operates in the global digital advertising market, which is characterized by rapid growth and technological advancements.

Magnite's business model is based on a commission structure, where it earns a percentage of the ad revenue generated through its platform. The company provides a suite of tools and services that enable clients to optimize their ad inventory, increase yield, and ensure brand safety. By leveraging data and analytics, Magnite helps clients make informed decisions and maximize their advertising revenue.

The company generates revenue primarily through fees charged to publishers and advertisers for using its platform. These fees are typically based on the volume of ad transactions processed and the value of the ad inventory sold. Magnite also offers premium services and solutions that provide additional value to clients, such as advanced targeting and audience segmentation.

Keywords: sell-side platform, programmatic advertising, ad transactions, digital advertising, publishers, media companies, ad inventory, brand safety, data analytics, revenue optimization.