Unruly operates in the digital advertising market, specializing in data-driven video advertising solutions. The company serves advertisers and publishers by providing a platform that leverages emotional data to enhance ad engagement and brand metrics. Unruly's core products include UnrulyX and UnrulyEQ. UnrulyX offers a premium, brand-safe video marketplace with extensive reach, supported by over 2,700 direct publisher relationships and exclusive access to more than 50 News Corp titles. This allows advertisers to deliver their campaigns across multiple screens and ad formats at scale. UnrulyEQ is a content testing and targeting solution that uses emotional data to boost the impact of advertising campaigns, improving brand metrics by up to 80%. The business model revolves around providing these advanced advertising solutions to clients, generating revenue through service fees and partnerships. Unruly's market includes global advertisers looking to optimize their video ad performance and publishers seeking to fill their inventory with relevant ads.

Keywords: digital advertising, video marketplace, emotional data, brand safety, UnrulyX, UnrulyEQ, ad engagement, global reach, content testing, News Corp.