Vestwell is a fintech startup that specializes in modernizing retirement plans for businesses and their employees. The company operates in the financial services market, focusing on providing digital retirement solutions that simplify the process of managing and administering retirement plans. Vestwell serves a diverse range of clients, including employers, financial advisors, and individual employees.

For employers, Vestwell offers a streamlined platform that makes it easier to set up and manage retirement plans. This includes fast and easy onboarding, vendor oversight, and ongoing maintenance, which reduces administrative burdens and frees up time for other important tasks. Employers can also opt into Vestwell's fiduciary investment management services, which help limit their liability and ensure that their retirement plans are managed responsibly.

For employees, Vestwell ensures that the money they save is working as hard as possible to meet their financial goals. The platform offers customizable investment options and flexible plan designs, allowing employees to tailor their retirement plans to their specific needs. The user-friendly interface makes it easy for employees to monitor, alter, and engage with their plans.

Vestwell's business model is based on providing a comprehensive suite of services under one roof, which includes everything from proposals and onboarding to administration and compliance. This integrated approach allows for transparent pricing, so clients know exactly what they are paying for and how costs may change over time.

The company makes money by charging fees for its various services, which are designed to be competitive and transparent. By leveraging technology to address common friction points in the retirement planning process, Vestwell aims to revolutionize the way retirement plans are offered and managed.

Keywords: fintech, retirement plans, digital platform, employers, employees, fiduciary services, customizable investments, streamlined administration, transparent pricing, technology-driven.