WhenThen is a cutting-edge fintech startup that offers a no-code platform designed to simplify and automate payment processes for businesses. The company primarily serves e-commerce companies and platforms that need efficient payment orchestration solutions. WhenThen operates in the financial technology (fintech) market, focusing on payment automation and optimization.

The core offering of WhenThen is its web application and application programming interface (API), which allows clients to manage their payment operations without needing extensive technical expertise. This platform enables businesses to automate tasks that would otherwise require hours of manual work each week. By connecting with services like Plaid, WhenThen can trigger various actions based on transaction data, making payment processes more intelligent and efficient.

WhenThen's business model revolves around providing subscription-based access to its platform. Clients pay for the ability to use the platform to streamline their payment operations, thereby saving time and reducing the need for manual intervention. The company does not process payments on behalf of its clients but provides the tools necessary for clients to manage their own payment stacks.

The leadership team at WhenThen includes industry veterans Kirk Donohoe, Eamon Doyle, and Dave Brown, who bring over 25 years of experience from Mastercard Labs. They are supported by a talented team of engineers and product experts from around the world, all dedicated to making payments smarter, simpler, and more secure.

In summary, WhenThen empowers businesses to take control of their payment processes through a user-friendly, no-code platform that automates and optimizes payment operations.

Keywords: fintech, no-code, payment automation, e-commerce, payment orchestration, API, subscription-based, Plaid integration, time-saving, payment optimization.