Wonderment.com is a tech startup that operates in the e-commerce sector, specifically focusing on improving post-purchase customer experience. The company provides a solution to common issues faced by online retailers such as late shipments, order issues, and lackluster carrier tracking. Wonderment's primary clients are Shopify brands, with over 1,000 of them already utilizing their services.

The company's business model revolves around providing a proactive order tracking system. This system allows brands to create custom order tracking experiences without the need for coding, thanks to their Shopify-native builder. Additionally, they offer APIs for headless support. This proactive approach helps tackle delivery delays before they escalate into customer complaints, thereby reducing support and acquisition costs for businesses.

Furthermore, Wonderment provides a comprehensive view of the fulfillment process, enabling Support, Operations, and Retention teams to have complete visibility into shipping performance. They offer the ability to report on orders by their fulfillment status, carrier, region, and more. This data can also be sent to a data warehouse for further analysis.

In terms of revenue generation, while the website does not explicitly state how Wonderment makes money, it can be inferred that they likely operate on a subscription-based model or charge for their services based on usage.

In conclusion, Wonderment is a customer experience-focused tech startup that provides proactive order tracking solutions to Shopify brands, helping them reduce costs and improve post-purchase customer satisfaction.

Keywords: E-commerce, Post-purchase customer experience, Proactive order tracking, Shopify brands, Customizable tracking experiences, Delivery delay management, Fulfillment process visibility, Shipping performance reporting, Subscription-based model, Customer satisfaction.