YouAppi

YouAppi

YouAppi is a mobile marketing solution focused on customer acquisition for mobile app owners. Learn more
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DateInvestorsAmountRound
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N/A

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N/A

$1.0m

Seed

$1.0m

Seed

$3.0m

Series A
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$13.1m

Series B
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$110m

Acquisition
Total FundingAUD28.0m

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YouAppi is a leading mobile in-app advertising and retargeting platform designed to help businesses acquire high-value new users and re-engage lapsed users. Operating in the mobile advertising market, YouAppi serves a diverse range of clients, including some of the world's biggest brands. The company leverages sophisticated audience segmentation to deliver targeted ads that drive user acquisition and retention. By focusing on mobile app retargeting, YouAppi helps clients grow their app revenue and reactivate users who have previously disengaged. The business model is based on providing performance-driven advertising solutions, earning revenue through ad placements and campaign management fees. Key performance metrics include an 88% viewability rate, an 88% completion rate, and significant increases in daily installs and purchases for clients.

Keywords: mobile advertising, user acquisition, retargeting, audience segmentation, app revenue, high-value users, re-engagement, performance-driven, campaign management, viewability rate.

Tech stack

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Tech stackLearn more about the technologies and tools that this company uses.