Zalando is a leading European e-commerce company specializing in fashion and lifestyle products. Founded in 2008 and headquartered in Berlin, Germany, Zalando operates in 25 countries across Europe, including major markets like Germany, France, the United Kingdom, and Italy. The company primarily serves individual consumers looking for a wide range of clothing, shoes, and accessories from top brands.

Zalando's business model is based on an online marketplace where it offers products from both well-known and emerging brands. Customers can browse and purchase items through the Zalando website or mobile app. The company makes money by selling these products directly to consumers and through commissions from third-party sellers who list their products on the platform. Additionally, Zalando offers premium services like faster shipping and exclusive deals through its Zalando Plus membership program.

The company has successfully positioned itself in the competitive online fashion retail market by focusing on a seamless shopping experience, which includes free delivery and returns, a wide selection of products, and personalized recommendations. Zalando also invests heavily in technology and logistics to ensure efficient operations and customer satisfaction.

In summary, Zalando is a prominent player in the European online fashion retail market, catering to individual consumers with a diverse range of clothing, shoes, and accessories. The company generates revenue through direct sales, commissions from third-party sellers, and premium membership services.

Keywords: e-commerce, fashion, shoes, clothing, accessories, Europe, online marketplace, logistics, technology, Zalando Plus.