Zapr is a data analytics company specializing in TV viewership insights and media planning solutions. It serves a diverse range of clients including major brands like Swiggy, Rebel Foods, and PharmEasy. Operating in the advertising and media industry, Zapr provides granular data on TV ad consumption, enabling businesses to optimize their media campaigns and make real-time decisions. The company’s business model revolves around offering detailed audience analysis, brand lift surveys, and targeted media planning services. Zapr generates revenue through subscription fees and customized data solutions for its clients. By leveraging its rich data sets, Zapr helps brands reduce costs per thousand impressions (CPMs) and enhance the effectiveness of their TV and digital ad campaigns.

Keywords: TV viewership, media planning, audience insights, ad optimization, brand lift surveys, data analytics, CPM reduction, real-time decisions, targeted advertising, granular data.