Zopim, now a part of Zendesk, specializes in live chat software designed to enhance customer engagement and provide real-time support. The company operates in the customer service and support market, targeting businesses of all sizes that aim to improve their customer interaction and satisfaction. Zopim's core product is a web-based help desk software that includes an elegant support ticket system and full live chat capabilities. This software allows businesses to communicate directly with their customers through their websites, offering immediate assistance and resolving issues promptly. The business model is primarily subscription-based, where clients pay a recurring fee to access the software and its features. Revenue is generated through these subscriptions, with different pricing tiers based on the number of agents and advanced features required. Zopim's clients range from small startups to large enterprises, all seeking to enhance their customer service operations. The company stands out by offering easy-to-use, scalable solutions that can be quickly implemented, allowing businesses to focus on innovation and growth.

Keywords: live chat, customer engagement, real-time support, help desk software, subscription-based, web-based, scalable solutions, customer service, analytics, Zendesk.