blu is a leading provider of electronic cigarettes and vaping products, catering to consumers seeking an alternative to traditional smoking. Operating in the vaping industry, blu offers a range of products including e-cigs, vape starter kits, and e-liquids with various flavors and nicotine strengths. The company targets adult smokers and vapers who value convenience, customization, and quality. blu's business model revolves around direct-to-consumer sales through its online platform, providing free delivery and customer support. Revenue is generated through the sale of devices, pods, and disposable e-cigs. The company's products are designed for ease of use, featuring pre-filled, pre-charged options and a fast-charging, long-lasting device with a one-click pod system.

Keywords: e-cigs, vaping, nicotine, e-liquids, customizable flavors, fast-charging, long-lasting, disposable, direct-to-consumer, adult smokers.